Amber Kern

Oklahoma City, OK | 512-964-5296 | amber.r.kern@gmail.com | linkedin.com

Professional Summary

Revenue-driven sales leader and business strategist with over 15 years of experience driving multi-million dollar growth across luxury retail, B2B wholesale and digital commerce. Proven track record of building high-value client acquisition frameworks, maximizing customer lifetime value and scaling brands. Experienced in using AI solutions with market analysis to align sales strategies with consumer demands.

Core Competencies

  • Sales & Relationship Management: High-End Clientelling, Key Account Acquisition, B2C and B2B Sales Strategy, Customer Retention
  • Business Development: Multi-Channel Revenue Growth, Trade Shows & VIP Events, High-Margin Retail , Vendor Negotiations
  • Sales Operations & Analytics: Interpreting AI Solutions, Customer Acquisition Metrics, Team Sales Training, Performance Tracking

Work Experience

Rosegold | Founder | Apr 2016 – May 2026 | Oklahoma City, OK

  • Spearheaded sales strategy and multi-channel revenue for an upscale sustainable retail brand; Sold business after ten years in operation.
  • Built a high-margin luxury consignment vertical by cultivating a network of VIP clients and utilizing market data to secure inventory.
  • Negotiated key B2B partnerships across domestic and international wholesale sourcing channels to maximize margin optimization.
  • Analyzed customer acquisition metrics and digital conversion data via Shopify CMS, implementing targeted sales funnels that drove revenue 18% over LY.

Finell | Marketing Director | Aug 2013 – Oct 2014 | Austin, TX

  • Drove global market positioning and international account outreach for a luxury home and fashion startup launch.
  • Leveraged market research to secure premier editorial coverage and brand visibility valued at $2M, significantly boosting inbound sales inquiries.
  • Directed marketing operations and client outreach strategies at major US and European luxury trade exhibitions to secure international retail accounts.

By George | Marketing Specialist | Sept 2012 – Aug 2013 | Austin, TX

  • Executed a successful rebranding campaign across three luxury divisions partnering with internal and external stakeholders.
  • Designed high-touch relationship building initiatives and targeted VIP events that frequently yielded revenues averaging 20% above target.
  • Implemented high-performance sales training programs, equipping store associates with the clientelling tools needed to consistently exceed monthly sales targets.

Market LA | Project Manager | Feb 2011 – March 2012 | Brentwood, CA

  • Managed seasonal production pipelines, negotiating material costs to preserve margins and support wholesale sales goals.
  • Assisted with inventory procurement during LA Market weeks.
  • Established digital presence.

Anthropologie | Regional Stylist Manager | Oct 2006 – Feb 2011 | Austin, TX & Los Angeles, CA

  • Scaled a high-end personal shopping and luxury clientelling workflow across Southeast and Southern California regions.
  • Drove store performance benchmarks up to $12M/year by educating staff in customer service best practices, and coaching sales teams.
  • Maintained an elite personal book of business, generating individual sales of $1M/year while simultaneously managing regional operations.

Technical Skills

  • B2B Sales & Digital Commerce: Joor, NuOrder, Faire, Shopify systems
  • Data & Client Analytics: Python, Google Analytics, Meta Business Suite, Excel
  • Visual & Media Strategy: Adobe Creative Cloud (InDesign, Photoshop, Illustrator)

Education

  • AI/ML Post-Graduate Certificate (Business Applications and Agentic AI) – University of Texas, Austin, TX (In Progress)
  • MLA, Humanities – St. Edward's University, Austin, TX (2009)
  • BA, Advertising – Oklahoma State University, Stillwater, OK (2001)